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Digital Marketing Manager

Job brief

Singapore being one of the most advanced countries in making the best use of emerging technologies and innovation, we believe for any business in Singapore, the digital marketing is a base requirement to be successful. If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Ability to promote and reach wider customer and tourist base from day 1 through the
Digital and Social Media networks
• Manage end to end Restaurant’s Website, Smart Phone application, and other Social Media
channels
• Ensure digital content remain relevant and most recent at all times and reflect true
picture
• Partner with online delivery vendors to maximize digital sales by effective and
efficient promotions
• Manage POS, Payment (NETS/Credit Card) and Accounting software vendor relationships
• Continuously improve on an end to end integrated solution from the front to back via
innovation thus reducing manual efforts
• Ability to tap into unfulfilled market opportunities, increase awareness through the
appropriate digital channels
• Our main focus in marketing will be to increase customer awareness in the surrounding
communities about the availability of home country tastes
• Direct all of our marketing promotions towards the goal of explaining what we
the offer, food quality, and service believe in making the word of mouth reach out to the wider
customers
• Marketing strategy to cover Indians living in Singapore, Indians traveling into
Singapore and other Asians and worldwide tourists who love to taste authentic Indian food
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate

Requirements

• Bachelor’s or Master’s Degree in a related field with at least 4-6 years of relevant working
experience
• Additional qualification in Hotel management, Hospitality management or Culinary schooling is
a plus
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media
and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns
that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web
Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

All interested candidates please send your latest CV

Career@localhost

Or Contact us on +65 64988869 for further details.